Modern Marketing Framework for New-Age Selling
A customized framework designed for modern B2B buying journeys.
Why Deploy a Customized Framework?
Traditional selling models face limitations in today’s digital‑first B2B environment.
Sales cycles are longer, buyer journeys are fragmented, and decision‑making involves multiple stakeholders. What works today is an integrated approach that combines digital and physical channels, technology‑led lead management, bite‑sized content, personalized communication, AI tools, and sales alignment.
Synchronizing these elements into a single framework ensures a consistent customer experience, from brand discovery to conversion. This is the foundation of B2B Storytelling.
Core Elements of the B2B Storytelling Framework
Integrated based on your objectives.
Sales Support
From lead identification, generation, pitch preparation to customer relationship management
Content
Bite‑sized technical content for digital platforms and long‑form for deeper customer engagement
Research & Strategy
Primary and secondary research to uncover insights and validate strategy
Technology
Robust CRM systems to integrate and monitor all framework elements, including sales
Channels
From traditional Expos to social media and personalized email communication
AI Tools
Workflow optimization and high‑impact visual content creation for digital and physical channels
Sales Training
To sales teams on brand positioning, sales pitch, soft skills and content‑led selling
Paid Ads
Paid search campaigns on Google, LinkedIn & Meta Ads, and other targeted campaigns
Third‑Party Channels
Magazines, conferences, hoardings, webinars, and third-party industry specific platforms